Recently, I met a girl named Sunshine. She’s a real person, and that’s her real name—Sunshine. She and I work out of the same coworking space here in Chicago. When she gets off the elevator in the morning, I really get a kick out of saying, “Good morning, Sunshine!”
Her name works like magic, it piques everybody’s interest and is rather unforgettable. Saying it without a smile? Difficult.
And maybe those results are what you should aim for when naming your coworking space or business.
Below is our third batch of stories of good names in coworking and the thoughtful reason behind them. And while not a one is named Sunshine, they are all bright in their own rite.
Lubbock, TX, USA
“TumbleCo got its name for a couple of different reasons. First and foremost, TumbleCo’s parent company is Tumbleweed Concepts. Another influence on the name would be the native tumbleweed, which is both comedic and iconic for locals because of our ever present West Texas winds. And Lubbock winds are to tumbleweeds as creative and productive energy is to our coworking community, when harnessed it can go far!
Lubbock winds are to tumbleweeds as creative and productive energy is to our coworking community, when harnessed it can go far!
TumbleCo is Lubbock’s first coworking space and is doing well, we already have dreams of a second location to provide even more convenience, services, and impact for both our members and community.”- Taylor McAlpine, Justin Barnard & Brian Maines
Toledo, Ohio, USA
“To us, “Seed” represents growth and the idea that small ideas give birth to bigger things. We’re proponents of startups and entrepreneurialism, and a few businesses have actually gotten their start at Seed. We offer a culture where people can collaborate, form a business/app/project, cultivate it and grow it into something extraordinary. That doesn’t mean we’re an incubator, but we do possess some of those attributes. The name also pays homage to our agrarian roots in Northwest Ohio, but that’s a secondary meaning.
Naming it was a collective effort among the three partners. We wanted something short, fun and memorable. As a designer, I often make up logos or branding projects for which there’s no client. It just so happened that I’d created a prototype of what would become the Seed logo and shared it with Jamie and Don while brainstorming. They backfilled the broader meaning into it, and suggested “A cowork community” as the tagline. The rest is history, as they say.
The name really resonates with people and helps them “get” what we’re about almost instantly.
The name really resonates with people and helps them “get” what we’re about almost instantly. It’s also provided us with a lot of creative opportunities to capitalize on. So, for example, some of our walls are covered in metal barn siding, and a portion of our floor is carpeted to look like tilled soil. We asked one of our members to design a subterranean scene with little, nerdy potato bugs and worm tunnels — it appears as a mural in the windows that run the entire width of our building. People stop, stare and smile at it as they pass by.” -Gene Powell
Peoria, IL, USA
“First, you must know about Startup Peoria. Startup Peoria began as a regional nonprofit offshoot of the Startup America movement. We exist to promote, encourage and develop the tech startup scene in Peoria.
The next step toward fulfilling our mission–to enable tech entrepreneurship in our city–is to open a coworking space, which we’ve named The Nest. Before we arrived at that name, the project had gone by many names. The working title was “Co|Lab” as a generic reference to the many similarly named coworking spaces across the country and globe. While Co|Lab was a good name, we didn’t want to be another one.
Our goal for members: Leave The Nest
Reasons we liked “The Nest”: It’s a startup/incubator pun (like, “hatch your idea here,” etc.) In Peoria we have a small business incubator associated with Bradley University called Peoria Next Innovation Center, which we refer to as Peoria Next. Our goal for members is to “leave The Nest” when they grow into a company and move into Peoria Next.” -Randon Gettys
Chicago, IL, USA
“We wanted a name that paid homage to Chicago but in a fun, creative way. When people think of tech innovation they typically think of the West coast or the East coast. We want people to start paying attention to the other coast, the “New Coast” and we want to help bring Chicago to the forefront of the tech/startup scene.”
We want people to start paying attention to the other coast, the “New Coast”
Almost Named It: “CoWo, Redline, ChiCo – we ended up liking New Coast the best.” – Scott Kacyn, Nick Cromydas & Steve Corby.
If you’d like to share the story of your coworking space’s name, get in touch with email@example.com